You’ve heard first impressions count. Business cards are a means of introduction and can create a great impression of your personal brand. In certain cultures, a business card is a necessity when meeting new people. The history of the business card goes back many centuries. In its evolution at one time, they were visiting cards used by the gentry. Today a business card will contain your name, position, contact details, and company logo. But what if you are not currently employed and meeting people? If you are networking or attending informational interviews, a card is a good way for people to remember you, especially if you include a career summary. A card with a blank back is underutilised and wasted selling space. A standard UK card measures 85 mm wide x 55 mm high (3.35 x 2.17 in). This size is almost the same as a regular credit/debit card; sizes vary in other countries. Including a career summary, or a profile, on the back of your card is a challenge for any wordsmith; there isn’t enough space to include everything from your regular CV. So what do you include? Front On the front include you contact details: Name, email, phone, LinkedIn or website/blog URL (if you have one). For personal security, I suggest you don’t include your full home address, just maybe your hometown, such as ‘London : England’ or ‘Kenya – Nairobi’. After your name consider include a strapline - your specialism, such as, ‘Monitoring and Evaluation Expert’ or ‘Experienced Bid and Proposal Writer’.
Back On the back, write what you offer - your expertise. You need to include your unique proposition statement or USP. This is probably 3 or 4 sentences that sell you and what you offer. Font Size
Given that you’re working in such a small space make sure it’s legible; don’t squeeze information into a small font, rather edit the text to fit the space. It has to look attractive and above all readable. Create your own calling card and leave a memorable impression.
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Kevin CusackEveryday I read articles and blogs about careers, personal development, marketing, IT, and scrutinise hundreds of jobs. Archives
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